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Marketing Communication Strategy

“The best marketing doesn’t feel like marketing.”
-Tom Fishburne

Marketing communication strategy covers all efforts to communicate to target audience. All communications must be planned and blended into carefully integrated program.


  • Identifying customer segments based on different variables(demographic, geographic, behavioral)
  • Setting advertising objectives
  • Setting sales goals
  • Designing marketing communication mix
  • Identifying marketing budget and allocate budget across media types
  • Creating compelling message
  • Setting marketing medium
  • Measuring performance, communication impact, and sales impact
  • Provide all the essential tactics and plans for effective marketing
  • Proper blend of digital and print media

Key benefits:

  • Higher return on marketing investment

  • Attract 10x more customers

  • Improved brand awareness and demand

  • 2.5x business growth.