You havethe best products or services, expert workforce and good investing capacity, but that is not enough if potential customers cannotreach you – that is where an effective marketing strategy comes in picture.
Here’s our list of 5 marketing strategies that can surely increase your client base and help bring expected ROI.
1. Organic Social Media
You just can’t ignore social media. Today’s magical platform. At first, it appears quite intimidating. I know. Butover the period, as you build momentum, it will turn easier, effective and interesting at the same time. It is all about human interactions, something that we all love!
Be genuine. Post your ideas. Post your products. Post relevant and reliable content so that your audiencelearn about you and your business. Use it as a platform to portray your knowledge, interest and field expertise.
Let your client believe in you even before they meet you!
2. Build a Great Lead Magnet
More leads more are the possibility of conversion! More conversions, more money! Simple, isn’t it? But getting leads is also a significant challenge. Open the pocket of the marketing funnel with effective lead generation strategies. I haveobserved that the right lead magnet offered to the right audience can deliver explosive results.
Here is the idea, identify the pain points of your client and be ready with a perfect solution in your lead magnet, and thenyou are well on your way!
Here are some lead magnets – an e-book, a checklist, a video and many more. It’s not just about the lead magnet. You also must have a sizzling sales copy to make people drop into your marketing funnel. The better your lead magnet, the more effectively you can reach to your audience.
3. Speak at Events
When it comes to establishing authority, few things become a mandate. One of them is talking in public events. Target the popular events in your niche. Start with the smaller ones, if not a key person, share the dice with one. Be around and whenever and wherever possible present your ideas. Speak, so that they will know your authority and interest!
4. Leverage Influencers.
It’s all about visibility! Use as many channels as possible to build one. After social media, you can leverage influencers. Not just anyone, find a correct one!
The trick? Locate an influential person in your niche to ensure that you are targeting the right audience. It’s all about spreading your message to the potential client base. If you have identified your audience, and it’sall about reaching them, then this is the perfect marketing strategy for your business.
5. Demonstrate Your Authority Through Blogging
Blogging is a platform where you can put all your knowledge, subject authority and project reach on display. Establish a core authority in your area through relevant, informative and exciting blogposts. Once your audience reads you, they are sure to return, and someday they are more likely to convert that some random newbie is visiting you for the first time.
Whether you have a business to expand or a name to establish, blogging is a sure shot tool that will hit the target and spread a word about you or your business in the field.
Talk directly with your leads;establish your identity in this virtual world through blogging.
People often confuse between marketing strategies and marketing plans. It is not unusual! Although the borderline between both of them is quite blurred, a marketing strategy represents the big picture of your business offerings: the brand message and the related value proposition. The marketing plan is all about implementing the strategy: the timing, the creative, the platform etc.
I am here to offer you a holistic solution! Design the most effective marketing strategies for you and suggest the best way to implement them. That’s not all! I understand that nothing happens overnight. Consistent and tireless efforts are the only key to success. While you are implementing the strategies, I will stand right beside you to assess and analyse the process and modify it accordingly, so that you can reap the fruits of your efforts and investments.
As we know, it’s all about making money! Give me a call;let’s discuss the path of your